---
description: >-
  How to start your first Sitekick AI Studio brief — what to describe, what to
  include, and how to set Studio up for a strong first draft.
title: "Start your first brief"
canonical_url: https://docs.sitekick.ai/studio/getting-started/start-your-first-brief
source_url: https://github.com/aketchel/sitekickai_docs/blob/main/sitekick-studio-documentation/getting-started/start-your-first-brief.md
---

# Start your first brief

Everything in Sitekick AI Studio starts with a brief: a short description of
your business and what you need your website to do. The more clearly you
describe the business, the closer the first draft lands.

## Where to begin

1. Create your account at [sitekick.ai](https://www.sitekick.ai) and start a
   brief.
2. Describe your business in plain language. There is no special format.
3. Submit the brief and let Studio assemble the first draft.

## What to include

A good brief answers four questions:

- **What does the business do?** The services you offer, in your own words.
- **Who is it for?** Your customers, and anything that makes them unique.
- **What should the site accomplish?** Booking appointments, collecting
  leads, selling products, or simply presenting the business.
- **How should it feel?** Formal or friendly, bold or quiet, playful or
  premium.

You do not need to write marketing copy — that is Studio's job. Short,
honest notes in your own voice work best.

## Tips for a stronger first draft

- **Mention what makes you different.** A specialty, a guarantee, a service
  area — details Studio can weave into the copy.
- **List the pages you expect.** A homepage, services, about, contact. If
  you are unsure, Studio proposes a structure you can change later.
- **Say what to avoid.** If certain wording, claims, or imagery do not fit
  your business, note it in the brief.

## Next steps

When your brief is ready, learn
[what happens after you submit it](what-happens-after-your-brief.md).